2012-2013 Strategic Plan
Prepared for
Bear Valley Community Healthcare District Board
Big Bear Lake CA
by MJ Philps & Associates, Upland CA
February 2012 – Table of Contents
Core Values, Mission, & Vision 3
Vision of the Future 4
STRATEGIC GOALS & OBJECTIVES 6
GOAL 1 – QUALITY 7
1.1 Strategic objective – DNV accreditation 7
1.2 Strategic objective – Quality measures 7
1.3 Strategic objective – Customer service, culture change 7
1.4 Strategic objective – Patient advocacy program 7
GOAL 2 – PERSONNEL STAFFING 8
2.1 Strategic objective – Management training 8
2.2 Strategic objective – Training and educational opportunities with urban hospitals 8
2.3 Strategic objective – Employee uniforms 8
GOAL 3 – MARKET POSITION 9
3.1 Strategic objective – Highway signage 9
3.2 Strategic objective – Promotional materials 9
3.3 Strategic objective – VIP tours 9
3.4 Strategic objective – Community Health Needs Assessment 9
3.5 Strategic objective – Stop light survey 9
3.6 Strategic objective – Integration of local healthcare services 10
GOAL 4 – AFFILIATION 11
Strategic objective – Affiliation with a tertiary medical center 11
GOAL 5 – PHYSICAL PLANT 12
5.1 Strategic objective – Preliminary facility assessment (calloused eyeball tour) 12
5.2 Strategic objective – Short term physical plant/campus plan 12
5.3 Strategic objective – Replacement hospital planning 12
GOAL 6 – SCOPE OF SERVICES 13
6.1 Strategic objective – Cardiac rehabilitation program 13
6.2 Strategic objective – Introduction of telehealth services 13
GOAL 7 – MEDICAL STAFF 14
7.1 Strategic objective – Medical staff development plan 14
7.2 Strategic objective – Pulmonary program/unit 14
7.3 Strategic objective – Cardiologist 14
GOAL 8 – FINANCIAL 15
8.1 Strategic objective – Critical Access Hospital (CAH) status 15
8.2 Strategic objective – Financial status indicators 15
8.3 Strategic objective – Product line profitability 15
8.4 Strategic objective – Maximizing insurance reimbursement 15
8.5 Strategic objective – Passage of a new parcel tax measure 16
