Strategic Plan

2012-2013 Strategic Plan

Prepared for
Bear Valley Community Healthcare District Board
Big Bear Lake CA

by MJ Philps & Associates, Upland CA

February 2012 – Table of Contents

Core Values, Mission, & Vision    3
Vision of the Future    4
STRATEGIC GOALS & OBJECTIVES    6
GOAL 1 – QUALITY    7
1.1 Strategic objective – DNV accreditation    7
1.2 Strategic objective – Quality measures    7
1.3 Strategic objective – Customer service, culture change    7
1.4 Strategic objective – Patient advocacy program    7
GOAL 2 – PERSONNEL STAFFING    8
2.1 Strategic objective – Management training    8
2.2 Strategic objective – Training and educational opportunities with urban hospitals    8
2.3 Strategic objective – Employee uniforms    8
GOAL 3 – MARKET POSITION    9
3.1 Strategic objective – Highway signage    9
3.2 Strategic objective – Promotional materials    9
3.3 Strategic objective – VIP tours    9
3.4 Strategic objective – Community Health Needs Assessment    9
3.5 Strategic objective – Stop light survey    9
3.6 Strategic objective – Integration of local healthcare services    10
GOAL 4 – AFFILIATION    11
Strategic objective – Affiliation with a tertiary medical center    11
GOAL 5 – PHYSICAL PLANT    12
5.1 Strategic objective – Preliminary facility assessment  (calloused eyeball tour)    12
5.2 Strategic objective – Short term physical plant/campus plan    12
5.3 Strategic objective – Replacement hospital planning    12
GOAL 6 – SCOPE OF SERVICES    13
6.1 Strategic objective – Cardiac rehabilitation program    13
6.2 Strategic objective – Introduction of telehealth services    13
GOAL 7 – MEDICAL STAFF    14
7.1 Strategic objective – Medical staff development plan    14
7.2 Strategic objective – Pulmonary program/unit    14
7.3 Strategic objective – Cardiologist    14
GOAL 8 – FINANCIAL    15
8.1 Strategic objective – Critical Access Hospital (CAH) status    15
8.2 Strategic objective – Financial status indicators    15
8.3 Strategic objective – Product line profitability    15
8.4 Strategic objective – Maximizing insurance reimbursement    15
8.5 Strategic objective – Passage of a new parcel tax measure    16

 

Click Here For The Board Approved 2012-2013 Stategic Plan